For the last several years, it’s been no secret that the creation of a sterling modeling career takes a certain amount of social media savvy. For beginners and A-list celebrities alike, social media is now a major arm of most public relations campaigns, and no aspiring model should skip out on the opportunities afforded by sites such as Instagram and Facebook. Here are just three top social media sites to use when building a career in the modeling industry, and why a good know-how for social media is more important than ever in the world of fashion.
For many of the world’s biggest influencers, Instagram is the social media site par excellence. Instagram’s streamlined and photo-based interface is perfect for aspiring models, and the site’s unique tagging system can bring attention to models at any stage of their career. Whether you’re documenting your trip to Coachella or simply looking to connect with photographers, bloggers, or fashion magazines, Instagram is the way to go.
In the age of social media, fashion fans want to connect with their favorite models on a personal level, and Twitter is a great way for influencers to directly communicate with their fanbase about a shared worldview. Twitter’s simple text-based interface isn’t quite as photo-friendly as Instagram, but the ability to connect with like-minded individuals is invaluable for aspiring models in 2019.
We tend to think of Facebook primarily as a site used by individuals to connect with friends and family, but the social media behemoth also enables models to create “fan” pages that are great platforms for boosting a person’s social media presence. One of the best options for models committed to building their careers from the ground up, Facebook should definitely not be overlooked by creative-conscious individuals looking to get ahead in the world of fashion.
To make a mark in today’s competitive fashion industry, it is essential to master the basics of social media promotion. Fortunately, the ability to build social media presence is a skill-set that anyone can improve on with time; as sites like Instagram and Twitter continue to connect models with a wide variety of agencies and photographers, no model should go without social media presence on at least one major platform. And that is career-building done right!