Natural light has a magic to it that makes taking photographs outside something special. Regardless of the different type of photography that is preferred, or the subject chosen, natural light illuminates in a way that studios just cannot replicate. Landscapes or portraits, either one needs the right time of day, however. An expert photographer knows what to expect with shooting in different lights and conditions.
Golden Hour
The golden hour is generally defined as that period shortly before sunset or after sunrise. The sun at these times is quite low, offering natural light that is extremely soft and flattering and that provides a warm hue that is reddish gold. It is one of the best times to shoot portraits because people look their best with soft, diffused shadows on their faces. Golden hour photos manage this without extra equipment or effort. This warm light is universally flattering. Landscapes also benefit from this warm hue.
Afternoon and Mid-Morning
Not all portraits benefit from the romantic glow of the golden hour. Corporate headshots, for example, need a flattering light that is cooler and more professional. Avoiding high noon, afternoon and mid-morning offer shadows that are not harsh and unflattering. There is a more yellow light that generally flatters many different skin tones. These times of day are also good for urban photo walks. The light is nice and even; auto settings will suffice to produce clear, beautiful images that are nicely lit. Shoot from the hip and enjoy the results.
High Noon
While high noon is not good for portraits or photographs that are centered on people, urban landscape photographers love the hard shadows that high noon creates. They look quite dramatic. A body of water can be photographed at noon for a crystal-clear shot as well.
Blue Hour
While the golden hour is often mentioned in photography, the blue hour should not be overlooked. The time right after sunset or right before sunrise, the blue hour is when the horizon hides the sun, but some ambient light is still present to work with. These are more commonly called dawn and dusk. The name is accurate in that the blue hour gives photos a bluish tone. Know what to shoot and move quickly.